Top 5 Beauty Retail Apps in Australia Q3 2023 Performance

In Q3 2023, the top beauty retail apps in Australia showed varied performance in terms of downloads and active users. Here's a detailed look at the trends for each app, based on data from Sensor Tower.

Sephora - Beauty Shopping experienced fluctuating weekly downloads, peaking at approximately 10.3K in the last week of September. Active users also saw a notable increase, reaching around 33.7K by the end of the quarter.

MECCA - Beauty Shopping maintained a relatively steady download rate, with a peak of about 9.5K in the final week of September. The app's active users increased gradually, culminating at approximately 70.5K in the same period.

Adore Beauty | Shop Beauty Now had a more varied download trend, with a noticeable peak of around 6K in late June. The app saw another significant increase in downloads, reaching approximately 4.7K in the last week of September.

CHARLOTTE TILBURY experienced a decline in downloads mid-quarter, bottoming out at around 250 in early August. However, downloads picked up again, reaching a high of approximately 1.3K in mid-September. Active users saw slight fluctuations but remained relatively stable around the 3K mark towards the end of the quarter.

Lush Fresh Handmade Cosmetics had modest download numbers, with a peak of roughly 956 in early August. The app's active user count showed a similar trend, peaking at around 774 in mid-September.

For more detailed insights on these apps and other market trends, visit Sensor Tower.